Marketing and psychology expert, founder of the School of Effective and Ethical Marketing, international speaker and business psychologist
Maria
Zavyalova
From more marketing —to greater effectiveness
I develop brand platforms that help companies get better results from marketing through precise positioning, compelling brand meaning and an understanding of the psychology of consumer choice, rather than by increasing budgets and expanding teams.
Expertise
01Professional focus
- Personal branding
- Brand marketing
- Neuromarketing
- Growth strategies
- Scaling personal and company brands
- Brand platform development
- Helping leaders move from operational management to strategic leadership while retaining oversight of processes and decisions
Education
02Professional experience
I built a business from the ground up, creating a company that produced and sold colouring-in wallpaper and scaling it into a nationwide dealer network.
Over three years, I built a regional blog around a personal brand and made it the leading regional blog for monetisation and audience loyalty (as of 31 December 2023).
Companies I work with include:
Kia Motors, Leroy Merlin (Lemana Pro), Rostelecom, VkusVill, MegaFon, Tele2, Haval, jewellery manufacturers Sokolov and Kabarovsky, Buyskiy Chemical Plant, and others.
Collaboration with the Department of Culture and the Kostroma Region Administration, the Chamber of Commerce and Industry, and the Russian Orthodox Church's metropolitan diocese.
More than 100,000 followers on social media.
Teaching and consulting
Original courses and lectures delivered across Russia and internationally.